I seem to have understood what Steve said about Apple products :
“Being in the Apple ecosystem could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved.”
The feeling and aesthetics of using an Apple product is like a zen experience. This relates to what i have been reading about Zen, here is the definition of a Zen artist:
The Zen artist, on the other hand, tries to suggest by the simplest possible means the inherent nature of the aesthetic object. Anything may be painted, or expressed in poetry, and any sounds may become music. The job of the artist is to suggest the essence, the eternal qualities of the object, which is in itself a work of natural art before the artist arrives on the scene. In order to achieve this, the artist must fully understand the inner nature of the aesthetic object, its Buddha nature. This is the hard part. Technique, though important, is useless without it; and the actual execution of the art work may be startlingly spontaneous, once the artist has comprehended the essence of his subject.